![]() The company aimed to put a positive spin on Avis' status as the second largest car rental company in the United States while also taking a shot at larger competitor The Hertz Corporation. The Avis corporate motto of "We Try Harder" was adopted in 1962, during CEO Robert Townsend's tenure. By its tenth anniversary in 1956 it had opened its first international offices in Europe, Canada and Mexico. It established branch operations across the United States over the next few years, becoming the second largest car rental company in the country by 1953. The company was founded in 1946 with three cars at Willow Run Airport, Ypsilanti, Michigan, by Warren Avis (Aug– April 24, 2007). In January 2013, the company agreed to acquire Zipcar for $491 million. Avis was the first car rental business to be located at an airport. Many of the off-airport locations are franchised operations rather than company-owned and -operated, as is the case with most airport locations. Īvis is a rental car provider to the commercial segment serving business travelers at major airports internationally, and to leisure travellers at off-airport locations. ![]() Since the late 1970s, Avis has featured mainly General Motors (GM) vehicles such as Chevrolet and Cadillac, but today also rents popular non-GM brands including Ford and Toyota. ![]() In 2011, Avis announced it was acquiring Avis Europe plc, which had been a separate corporation licensing the Avis brand. Īvis Budget Group operates the Avis brand in South Africa, North America, South America, India, Australia, and New Zealand. Along with Budget Rent a Car, Budget Truck Rental and Zipcar, Avis is a unit of Avis Budget Group. Avis logo used from 1964 until December 2012 A Dodge Grand Caravan from Avis Toyota Coaster from AvisĪvis Car Rental is an American car rental company headquartered in Parsippany, New Jersey. ![]()
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